No stamps, just speed.
RESURRECTing a 60 year old track battle
Between the 1960s and the late 1980s, U.S. high school teams would run a 2-mile on the track, cumulate their top 5 fastest times and send them via post (good ol' fashioned mailbox) to Track and Field News. Today, HOKA brings that tradition back and high school clubs across the nation to compete for the top spot. We were tasked with injecting life and a modern flair to a storied tradition, stying true to the event's roots and HOKA's brand.
DELIVERABLES:
◍ Event identity ◍ Logo development ◍ Website development ◍ Digital brand experiences ◍ Physical event assets
