Don't break it, or you buy it.
Precious glass art with a side of wheelie please
In classic Red Bull fashion, a buddy called us with a seemingly impossible concept. "Let's have Red Bull athlete and professional stunt motorcyclist, Aaron Colton, rip through the Corning Museum of Glass (CMOG)." Our mission; spec up a visual identity to pitch to CMOG, and sell the story of a real life Bull In A China Shop.
◍ Visual identity ◍ Storytelling ◍ Photoshop rendering
Above image is the photoshopped digital rendering of the pitched concept. Below is a video and imagery from the actual executed event.