Leave nothing in the tank!
A (very sweaty) global challenge
Sprinting a mile sucks... and we managed to get thousands of people all over the globe to do it. 😆 The Under Armour All Out Mile is a global running program that has challenged 20,000+ runners to run their fastest mile after 30 days of curated training. With more than 15 participating countries and 7+ languages represented, UA has brought attention to an event often perceived as relevant to elite and competitive athletes only.
◍ Event identity ◍ Logo development ◍ Website development ◍ Digital brand experiences ◍ Physical event assets
Conceptual logo and identity sketches—emphasis placed on the manhole to resemble the event's grit, urban setting and all out attitude.
The Under Armour All Out Mile was named the 2022 Ex Awards Silver Finalist for best pandemic-era pivot strategy.
Additional manhole concepts.