Leave nothing in the tank!
A (very sweaty) global challenge
Sprinting a mile sucks... and we managed to get thousands of people all over the globe to do it. 😆 The Under Armour All Out Mile is a global running program that has challenged 20,000+ runners to run their fastest mile after 30 days of curated training. With more than 15 participating countries and 7+ languages represented, UA has brought attention to an event often perceived as relevant to elite and competitive athletes only.
DELIVERABLES:
◍ Event identity ◍ Logo development ◍ Website development ◍ Digital brand experiences ◍ Physical event assets
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/2065b94d-283c-4eae-8e1a-9974ffca38d1_rw_1920.png?h=6dff81ffe5bee43766c65eaf5f30242c)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/88a74df8-7b15-48b1-b289-27842075afbc_rw_1920.png?h=0dac5733c5ea3630869faba1eb8ae052)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/b9c48e80-de99-449d-a598-c5560763996a_rw_1920.png?h=9c0db1b3215bdcf0a2758026d33e6ff3)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/34960d63-f673-4a3e-99b6-18519d4e997b_rw_3840.jpg?h=cb01e1c3898031381605f11fe0b26021)
Conceptual logo and identity sketches—emphasis placed on the manhole to resemble the event's grit, urban setting and all out attitude.
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/85d97c5d-4e45-44dc-9cf1-b1ee86e41a80_rw_1920.png?h=f7a67ad379bc309d5819b9415e7df766)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/d7710514-3a79-42af-9e3c-6e0b5ab586bd_rw_1920.jpg?h=97731cd0a34a619cddc4d6fd6adab4a5)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/0078d047-50d3-47f6-9e9e-3790bb72098a_rw_1920.jpg?h=36bfbbd2950bf59ee9e389e62ebe9398)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/ebebb6b1-a70a-4f17-80d3-216e47b9ae89_rw_1920.jpg?h=ac81c36412d0291d3961825aecdd8efa)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/8162c03a-082f-4bca-9a0e-fa09eeebc1b9_rw_1920.png?h=551e7d827ad0f7c912d9a061cc9f1dcd)
The Under Armour All Out Mile was named the 2022 Ex Awards Silver Finalist for best pandemic-era pivot strategy.
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/41e88d51-675f-4639-8de0-50dbcfcb8a67_rw_1920.jpg?h=2cad6c2fcbc5f120ecc2e82a0f961ff6)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/d745f0e8-6600-43d9-8e26-5fecd1fb7226_rw_1920.gif?h=8f0aa9c2e074436784d7f18ebf481320)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/0a90cdff-5999-46c3-b609-d09f1928ba2b_rw_1920.jpg?h=8da4ad2d7578b0392bf79721d812bd40)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/9d7b9b65-8255-440b-9e1d-02ef47eb01ba_rw_3840.jpg?h=251a687a6165a6e546afd56d4f4f0d96)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/bac9e5a9-b253-4bf8-a2d4-c5398c63dd6f_rw_3840.jpg?h=4a4af3b5d966ac93f006a30941ab9585)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/303e596a-97cc-42bd-b135-6f1d11cfdb4c_rw_1920.jpg?h=872316e3e6a6ec57bb95295383171019)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/5659556f-e18e-4670-9ffa-66ba1d6232e2_rw_3840.jpg?h=093d8b895c5fa12a2e53260ed8ba3281)
Additional manhole concepts.
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/bff5f7f7-6e75-41e0-b223-d3bf480b8d3a_rw_1920.png?h=a161fd5382e16e4c2d25d2b5ccafa33a)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/24bab48b-22a6-4174-84f4-5b857be145d9_rw_1920.jpg?h=c52306a15e4a47cb36e087aa20b56c3d)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/1d54b0f6-6214-49fe-b8a6-d79671f94038_rw_1920.jpg?h=05e297963c7975bedb56c53b2f82ba1b)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/6af9db69-dd5f-4276-9718-c4971fd9b8bd_rw_1920.jpg?h=2e069f3d6669dbe371995baa3168a584)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/cd9f54ac-f491-4a12-aedf-8a34eff5668a_rw_3840.jpg?h=72de77aee9f33973ef412da8082672ec)
![](https://cdn.myportfolio.com/6aa2f89efa1b7cc6661c5aa40bb7de9f/db86b13c-c051-451a-882e-786a4fcbddc0_rw_3840.jpg?h=0ee356586e68a11fdf0cca8da45395f9)